Product photography is an interesting genre which aims at combining marketing and art. Modern products have to be photographed in such a way that they look both visually pleasing and purposeful.
Product photography is really a modern take on the traditional still life. Although what you are trying to achieve with your image is to entice the viewer to buy a product, rather than enjoy your creativity.
This is usually achieved through a careful choice of composition, colors, lighting and overall atmosphere. Product photographers have to develop certain visual concepts and think like graphic designers in order to make their work appealing to the needs of various industries.
This complexity is also something that can entice the photographer, remembering that your photos will also need to consider brand alignment, social media engagement, and virality.
The following are 15 great examples of creative product photography. Hopefully, these can be an excellent source of inspiration for you to give this interesting and deceptively difficult genre a go.
The limits placed on you as a photographer by product photography can force you to get creative.
Having to combine imagination with not only flair but also the more practical elements of having to sell the product, ensure virality and social engagement, and also getting the brands messages across, will push you to come up with new ideas and concepts.
If you want to learn more about incorporating creative concepts into your photography, you can take a look at Photzy – The Creativity Catalogue.