Apple Intelligence Adds Generative AI to Range of Devices


The move everyone has waited for finally happened.

green apple on white table cloth
Green apples on white table cloth. Photo by Robson Melo

Apple has unleashed AI across all of its devices, bringing one of the largest and most transformative phenomena of our time into the hands of millions of users. Whether iPad, iPhone, or Mac, Apple Intelligence seeks to harmonize features across Cupertino’s family of devices and give owners access to a suite of powerful generative AI features that will do nothing but help usher this artificial intelligence fully into the mainstream. 

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users. Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do,” Tim Cook said of Apple Intelligence according to the company’s blog announcing it. 

Of course, from our perspective, the interesting thing here is the knock-on effects from this, including lessened need for photo and video editing apps. With much of this already baked into the iPhone or whatever device you’re using, most people won’t need something on top of that. In other words, while AI is bringing a lot more power to smartphones and other devices, it is also eliminating the need for specialized apps and programs for more casual users. 

Sure, for now, the pros will stick with Adobe and the like but this stuff is only going to get better. Once the bottom of the market falls out the top of the market won’t be long behind. It certainly makes you wonder about what photography and videography are going to look like ten years from now. 

You can read more about the specific features in the blog post over on Apple but one thing that stood out is that Apple is promising a more “contextual” generative AI. It will try to learn your preferences, habits, and so on to make its assistance more meaningful and useful. One feature that the company demonstrated included the ability of the AI to infer from your text messages the specific time and place that you are to meet someone. Further, Siri is going to be improved with natural language prompts in both text and audio format. 

Any thoughts that you might have on the spread of generative AI across all of Apple’s devices are welcome in the comments below. 

There are some more headlines for you to check out at this link right here.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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