Facebook just released some updates to its Rights Manager program.
For those of you unaware of what this is, it is the social media giant’s attempt to help photographers protect their work from unauthorized use.
From the Rights Manager website:
“To get started, you’ll add content you’ve created and want to protect into a reference library. Rights Manager will take it from there, finding any content on Facebook and Instagram that matches yours. You can also adjust the match settings to specify such things as if your ownership should apply worldwide or only in certain locations.
When your content is detected on a Page or profile, you can choose from one of the available actions that works best for you. This can include monitoring the content, blocking it or attributing credit via an ownership link. You can even add trusted partners and properties to protect them from matching your reference files.”
So what are the new features? Basically some very detailed insights into how their photographs are being used.
These are called “Protection Insights,” “Performance Insights,” and “Audience Insights” respectively.
“Protection Insights,” as you can probably guess from the name alone, helps users block unauthorized use of their work.
On the other hand, “Performance Insights” will give you a rundown of how the content is performing across channels while “Audience Insights” will give you a range of demographic information about them.
If you’d like to take advantage of what Facebook’s Rights Manager has to offer, you can look into signing up at this link right here.
What do you think of Facebook’s policy around photos? Let us know your thoughts in the comments section below.
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