Facebook Debuts New Tiktok Competitor Instagram Reels


Tiktok is the latest buzzword in the social media space and it isn’t just because it is hugely popular among teenagers.

Photo by Instagram Reels from Facebook.

From a possible “forced sale” ordered by the Trump administration to the more than a little controversial content typically found on the platform, Tiktok is like a mixture of the defunct Vine, Snapchat, and Instagram. It’s also one of the biggest things to come out since the aforementioned Facebook service and that has gotten Zuckerberg and company’s attention.

Naturally, Instagram has come up with a response.

Meet Instagram Reels, the short-clip competitor that Facebook hopes will slow down the rise of Tiktok in the media content niche that it occupies.

While Tiktok is a standalone app, Instagram will integrate Reels into its existing app.

In an official blog post describing the new feature, Instagram writes: “Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.”

And the discovery of content will work in much the same way as it does on Instagram proper, “You’ll also see some reels with a “Featured” label. If your reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.

Reels gives people new ways to express themselves, discover more of what they love on Instagram and help anyone with the ambition of becoming a creator take center stage.”

Do you use Tiktok, Instagram, or both? What do you think of the new Reels feature? Let us know your thoughts in the comments section below.

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About Author

Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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