Fuji Ad Yanked from TV After Complaints About Photographer’s “Shooting Style”


Street photography is one of those areas of our field that often gets a lot of scrutiny – sometimes well deserved.

photography of person walking on road
Photo by Leo Cardelli from Pexels.

For example, some people just don’t like being photographed and an even tinier minority really, really don’t like it. That’s not a cultural thing so much as it is a fairly universal human thing. We’ve covered stories from all over the world about street photographers upsetting someone and the reactions, justified or not, that ensue from that.

And let’s just say that a recent Fujifilm ad featuring Japanese street photographer Tatsuo Suzuki really, really touched a chord with Japanese audiences and not in a good way. The ad has since been pulled from the airwaves because of complaints about Suzuki’s “style,” namely, that people felt he was “offensive” and “rude,” PetaPixel reports.

There’s a copy of the commercial up on YouTube right now. You can view it by clicking the link right here though we can’t promise it will remain live indefinitely.

In short, the photographer walks the streets of Tokyo and shoots random subjects. Some of them do flinch away from the picture taking and others are completely oblivious to it. One interesting thing that might be catching flack is that the photographer pulls the camera out at the last minute and snaps a picture which, naturally, gives people no time to react or remove themselves from the frame. You know, in other words…street photography.

What do you think?

Is the ad something worthy of controversy or are people overreacting (shocker) to something that is otherwise subjective?

What do you think of the photographer’s “shooting style” in the ad? Let us know your thoughts in the comments section below.

Also, don’t forget to check out some of my other photography news articles on Light Stalking by clicking this link right here.


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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

Very interesting. When you look at the (voluminous) work of Daido Morayama, it seems he doesn’t elicit the same level of ire overall.

Perhaps Morayama is / was more subtle in his approach when shooting, or perhaps people are just so completely bombarded and over-sensitized now.

Morayama did his seminal work in the 70s, but still shoots and publishes books to this day.

I’ve shot this style in NYC during a couple of trips and never gotten a reaction from anyone. People are oblivious to it.

I’m not a fan of this kind of photography. The photos may turn out moody and all but it’s very invasive of people’s space and privacy. I know I wouldn’t be happy if someone took my photo like this and posted it without permission.

I’ve always wondered if someone saw their photo on his site, can they sue?

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