Google’s New Licensable Image Feature Officially Live


We brought you news not too long ago that Google was adding a huge feature to its Image search results and this innovation could end up benefitting photographers way more than it might initially seem on the surface.

Photo by Pixabay from Pexels.

Namely, Google is adding the option to license images directly from Google Image search results via a “licensable image” tag.

As Google explains on their blog post about the official live release of the feature:

“For the last few years, we’ve collaborated with the image licensing industry to raise awareness of licensing requirements for content found through Google Images. In 2018, we began supporting IPTC Image Rights metadata; in February 2020 we announced a new metadata framework through and IPTC for licensable images. Since then, we’ve seen widespread adoption of this new standard by websites, image platforms and agencies of all sizes. Today, we’re launching new features on Google Images which will highlight licensing information for images, and make it easier for users to understand how to use images responsibly.”

So how does it work, exactly?

“Images that include licensing information will be labeled with a ‘Licensable’ badge on the results page. When a user opens the image viewer (the window that appears when they select an image), we will show a link to the license details and/or terms page provided by the content owner or licensor. If available, we’ll also show an additional link that directs users to a page from the content owner or licensor where the user can acquire the image,” Google explains.

Of course, this feature is intended to do two things: Combat piracy and give photographers another way to make money from their work. So far, it sounds like a win-win situation for everyone involved.

To figure out how to participate if you’re interested, click here.

For Frequently Asked Questions about this new feature, click here.

What do you think of Google’s new licensable images feature? Is it something that you will take advantage of moving forward? Let us know your thoughts on this story in the comments section below if you like.

Don’t forget to check out our other photography news articles on Light Stalking by clicking this link right here.


About Author

Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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