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Tough competition can cause companies to do crazy things and, as this story about Huawei goes, might even make you look foolish in the process.
Especially if it isn’t the first time you’ve attempted to pull such an ill-conceived stunt.
In a bid to promote their new Nova 3 and Nova 3i smartphones, the Chinese smartphone manufacturer Huawei is being accused of using photos taken with a DSLR camera to promote the device’s capabilities.
A bright and vibrant commercial featuring a man and woman living the life with their Huawei smartphone features a myriad of scenes that are breathtakingly captured – and therein lies the problem.
Viewers with a keen eye for photography pointed out that there was no way these pics were taken with the Huawei Nova 3 and 3i.
Of course, this isn’t idle speculation by a few disgruntled Internet commenters. In the good tradition of Internet investigative reporting, it was eventually uncovered that the pictures were definitely not taken with the smartphone.