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The virtual arms race to meet and match growing competition from TikTok just got knocked up another level this week as Instagram announced its direct challenge to Duets with Remix for Reels.
Photo by cottonbro from Pexels.
For those of us not heavily involved with the TikTok platform, Duets is a feature wherein a person’s reaction to another’s content is recorded and shared for audiences. Among TikTok’s more unique features, it is also one of its most popular. As such, Instagram has tested its own version of this TikTok staple for a while now with an official rollout for Remix for Reels occurring on March 31st for most users around the world.
PetaPixel reports that this feature only works on new Reels generated after the update’s launch and not for previous posts. To access this feature, users need to tap on the ellipsis or three dots on the screen while watching the Reel.
Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.
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