Facebook is launching a new feature in the constantly shifting content wars it has with rival TikTok and, unlike past efforts, this one is intended to make you spend more time staring at your screen.
That’s right, in a reversal of the company’s promotion of “healthy screentime habits,” Instagram is rolling out a new “Suggested Post” feature that has an infinite amount of content with which to entertain you.
Naturally, the suggestions will be based upon your activity and interests but the unlimited amount is the new conceit here.
Instagram’s Director of Product Robby Stein told TechCrunch, “Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time. We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”
Whether this will do anything to put a dent in TikTok’s popularity is a question best left to best analysts but it does seem like a great way to discover some new, compelling content. Now if Instagram would just introduce better ways to manage all of the stuff you discover on Instagram. We’ve got traditional photos but also live video and other media. There’s a lot of stuff going on there that is way beyond what the app was originally intended to be – and it shows in the general way you interact with Instagram but that’s just an opinion.
What do you think of Instagram’s new “Suggested Post” feature? Will it help you discover more relevant content on the platform? Let us know what you think in the comments section below if you like.
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