The back-and-forth between Instagram and its competitors is not nearly as interesting as the tale of the division that is eclipsing its parent company in many ways.
Constantly worried about Facebook’s relevance in a vastly crowded social media field, Instagram’s parent company has done everything from label its divisions as a part of the mothership to, now, pushing users of Instagram to consider Zuckerberg’s original if they haven’t already signed up.
In other words, if you were ever wondering whether or not all of those stories about Instagram being the best thing Facebook ever did for itself were true, we’re starting to get solid evidence of just that.
Engadget reports that Instagram users are seeing messages that encourage them to check out features that are “only on Facebook.” This comes after the consolidation of brand identities and messaging systems that Facebook foisted on its divisions a little while back.
Naturally, the real question is how many users are on Instagram but not Facebook. Again, we turn to Engadget for the scoop. Not surprisingly this tested feature only impacts a small cohort of the overall Instagram userbase but, as many people have noted, it is one of the more aggressive attempts at consolidation from Facebook.
Of course, none of this is nearly as salacious as the story we brought you not too long ago about how Instagram was shifting its focus to video content instead of photos. As you can imagine, that didn’t go over very well in the photography community.
What do you think of Instagram pushing its users to try Facebook out? Do you use Instagram without using Facebook or vice versa? Let us know your thoughts in the comments below.
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