Instagram to Start Wearing Around Facebook’s Name Because Facebook By Itself Isn’t Cool Anymore


Remember when Facebook was the hottest thing around? Those days are quickly receding into the distance and the parent company of Instagram – the current social media sensation – are determined to slow down this process if not stop it outright.

Pixabay from Pexels.

That’s why they’re forcing their cooler kid brother Instagram to start wearing around its name like a brand and just like a rancher’s cattle Facebook wants you to know who owns what. Apparently, this wasn’t immediately clear to people who have used the heck out of Instagram but whatever.

But Instagram isn’t the only Facebook division getting the branding: popular text messaging service WhatsApp will also have to start wearing around Mark Zuckeberg’s mark. In a comment to The Information, Facebook said that, “We want to be clearer about the products and services that are part of Facebook.”

Initially, the Facebook name will only appear on screens for apps and in listings in the app store but it could become more integrated into the various divisions’ logos over time. Really it isn’t a big change but it is somewhat curious given that most people are well aware that these are Facebook properties.

As PetaPixel points out and The Verge notes, the company had already done this with its Oculus VR division sometime earlier.

Increasingly under governmental scrutiny around the world for its privacy practices and otherwise, Facebook as a brand has suffered a lot more than most in the social media world. Instagram has largely escaped any negative connotations associated with its parent company but that could change if the ties that bind them together are made even more explicit.

Of course, we’d love to know what you think: Is Facebook’s branding of Instagram and WhatsApp a smart move or something that reeks of desperation? Let us know in the comments.

Also, check out our other photography news articles on Light Stalking by clicking here.


What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author


Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Leave a Reply

Your email address will not be published. Required fields are marked *