There’s little doubt that social media has transformed the way people work, play, and do business. Nothing typifies this more than Kickstarter, the go-to crowdfunding juggernaut that has launched countless projects, both successful and unsuccessful, and has permanently changed the way startups (and even large corporations) approach funding. Since its inception in 2009, Kickstarter has continually stayed in the headlines and is facing increased pressure from rivals such as IndieGogo. To cater to a growing base of clientele, Kickstarter is launching a service called Drip aimed at perpetually funding projects, which is an ideal setup for creative artists like photographers, writers, and podcasters, among others. Drip quietly entered the scene on November 15 and offers project owners the opportunity to offer their backers a subscription-like service, somewhat like Patreon.