Ever since Kodak announced its return back in January 2017 at the Consumer Electronics Show, photographers have eagerly awaited the second coming of the classic (and iconic) film line.
In tandem with Kodak Alaris, which will provide Kodak Professional Ektachrome 35mm film stills. Eastman Kodak will produce the film as well as the Super 8 Cinema version of Ektachrome.
Kodak hinted that the line would return before the end of the year but then there was nothing but silence on the subject since its initial announcement.
Coupled with the recent reports of a revenue downturn at the company, it would be reasonable to think that the company had shelved plans for a later date.
But fear not, Kodak is still bringing back Ektachrome, according to Marketing and Product Manager Diane Carroll-Yacoby, who recently spoke on the Kodakery podcast about the upcoming Ektachrome relaunch.
Ektachrome was discontinued in 2013 after being developed in the 1940s and seeing widespread use in both professional and consumer photography.