Little Known Indie Company Called Canon Crowdfunding Clippable Camera on Indiegogo

By Kehl Bayern / July 7, 2019

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Everyone is crowdfunding products now it seems.
This is a little bit unexpected but Canon is funding a clippable camera through Indiegogo.

Image via Canon.
Why the company has chosen to go that route isn’t exactly clear but maybe it is because of the quirky nature of the proposed device.
Called the IVY REC, Canon’s wearable promises to be a go anywhere device. But, really, after reading through the whole proposal, there are a lot of questions. For one, who is this for aside from the people who back it on Indiegogo?
It does look like a pretty cool device and it definitely looks like it will withstand some varied use – kinda like an action cam but not really.
Towards that end it will have an IP67 waterproof rating and will have a 13MP 1/3-inch CMOS sensor making it capable of capturing 1080p Full HD video at up to 60fps.
It will work wirelessly and users will be able to manage the device’s settings through the CanonMini Cam App.
There will be a physical switch for going between photo, video, multi-shot, as well as wireless modes.
Canon envisions users taking advantage of the app connectivity as a viewfinder for the IVY REC but it also claims that the square clip on the device also functions as a viewfinder.
It’s all pretty kitschy and weird but, if it has done anything, it has certainly generated some press for Canon. You can check out the project over on Indiegogo by clicking here.
What do you think of the IVY REC camera project? What about Canon’s using Indiegogo for funding? Let us know in the comments below.
Also, check out the other photography news articles on Light Stalking by clicking here.
[PetaPixel]




About the author

Kehl Bayern

Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

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