Popular Apple Macintosh-based software Macphun has announced a name change to Skylum to coincide with the software’s transition to multiplatform status in an announcement from CEO Alex Tsepko posted to the company's website. The expansion to the Windows platform follows Macphun’s success on Apple’s Mac, where the software has a dedicated following. Sony Alpha Rumors speculates that Skylum could launch an official challenge to Adobe’s Lightroom software in 2018. Adobe recently announced that it would end support for Lightroom as a standalone product, with a final update for the software coming in December 2017. Users the remain will likely transition at some point in the future to Adobe’s Creative Cloud, the cloud-based service that functions as the hub for all of Adobe’s former licensed software applications. Macphun was founded “roughly seven years ago” and “released close to 60 different applications,” most of which had nothing at all to do with photography, CEO Tsepko writes.