DAM. No its not the word uttered by thousands of Lightroom users when Adobe announced it was discontinuing it as standalone product. It is, in fact an acronym for Digital Asset Management, or in other words, managing your photo library. Since the demise of Aperture, Adobe’s Lightroom has been pretty much king of the castle in this field. There is competition but it has not really loosened Adobe’s grip on the market. However, Adobe may have scored an own goal with their recent announcement, alienating many Lightroom users who do not wish to opt in to subscription based services. Adobe’s announcement may well be good timing for Macphun. The producers of the popular Mac based photo editor Luminar, they have been developing their own DAM software that integrates with it. Luminar is currently also under development for PC and this will include their DAM software.