Meet Ricoh’s New Spin-Off Company: Vecnos


Ricoh has some big news that they wanted to get off their chest and that is the launch of their spin-off company, Vecnos. So what is Vecnos?

camera retro ricoh old camera
Photo by Pixabay from Pexels.

PetaPixel reports that it will be a bespoke firm producing “360-degree and other specialized cameras, software and apps.” The first product is a kind of selfie cam that looks like a James Bond gadget.

A Press Release by the company describes how Vecnos fits in with Ricoh’s broader businesses:

“Vecnos was founded by the core team that designed and launched the pioneering Ricoh Theta 360 camera in 2013. At Vecnos, the team — led by CEO Shu Ubukata — will leverage its expertise in optical and artificial intelligence (AI) technologies to develop new approaches to 360-degree and other specialized cameras, software and apps with a goal of making advanced imaging accessible to and enjoyable for broad consumer audiences.”

Vecnos CEO Shu Ubukata said of the spin-off company, “Enabled by advances in technology, combined with new social networking platforms, we are building a new generation of cameras, with our first product designed to reinvent the selfie and be used by a younger consumer. Our objectives are to combine ease of use with advanced capabilities for shooting, enhancing and sharing images, in beautiful and elegantly designed products that people will want to use. We aim to inspire a new generation.”

That sounds interesting.

If you’d like to watch a video explaining the whole concept, you can do that over on YouTube by clicking here.

What do you think of Ricoh’s new venture, Vecnos? Does it sound like it is going to make some products that you might be interested in purchasing? Why or why not? Let us know your thoughts on this news story in the comments section below if you like.

And check out some of our other photography news articles on Light Stalking by clicking this link here.


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Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

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