Reflex has promised to bring back the analogue SLR camera with its new Reflex I Kickstarter project. The Reflex I camera system is what DP Review calls the “first new manual 35mm SLR design in decades” and what Reflex claims is “the first update on a manual 35mm SLR camera system in over 25 years.” Bold claims, so what exactly does this Kickstarter project offer for backers and prospective customers? The Reflex I is a modern redesign of the classic SLR 35mm camera, utilizing a modular form factor that amalgamates current mechanical and electrical engineering with the timeless execution of the analogue cameras of yesteryear. The camera’s modular system offers the photographer a range of customization options including an interchangeable film back and lens mount. The Reflex I camera will be capable of using legacy lenses as well as new, 3D-printed custom components and third-party accessories. To facilitate customization, Reflex plans on releasing the electronic and hardware designs for the camera once it is available on the market.