No More Photokina – At Least for 2019, 2020 Expo Still On Schedule

Share: 

The photography world woke up to a bit of a shock surprise this morning when the organizers of the world’s largest optical expo – Photokina – announced they were canceling the 2019 show.

They promise things are still on track for 2020 but, even so, that’s probably not very comforting given the word that next year’s show is a no-go.

This news comes after the event switched from a twice-a-year- schedule to an annual event starting last year. Many are beginning to wonder if Photokina is falling victim to what has claimed so many trade expos across different industries: Rising costs and less return on a company's investment.

After all, these events used to be where companies showcased the latest and greatest. But, with the Internet, the incentive to engage in a perpetual drip feed of news, rather than attending twice or annual expositions, is really changing the way firms approach these kinds of events.

A press release on Photokina’s website reads in part: “The decision to postpone the start of the announced annual cycle by one year is intended to give all participants the opportunity to further develop the new concept for Photokina and to tap into new target groups among exhibitors and visitors in order to heighten the status of the trade fair as a global platform for the photography and imaging industry.”

German Photo Industry Association CEO Rainer Führes commented, “It is therefore unlikely that, in May 2019 after just over seven months, we will once again be able to create the same enthusiastic atmosphere that characterized Photokina 2018…This is why we have decided to start the planned annual cycle in 2020.”

As PetaPixel highlights, Photokina has been around since 1950. Yet many are taking this scaled down approach as a further sign of how the optical industry is changing and how much less relevant this kinds of events are becoming for companies and their marketing departments.

What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author

Avatar

Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Leave a Reply

Your email address will not be published. Required fields are marked *