Olympus Engineer Gives World Glimpse of the Future Direction of the New Company

Share: 

One of the bigger stories this year in the photography world was the departure of Olympus from the scene.

Photo by @felipepelaquim from Pexels.

A longstanding fixture in consumer cameras, the company’s spin-off of its optical division to JIP was somewhat disappointing for many of its fans.

In the meantime, both the new Olympus and JIP company has tried its best to allay fears as to what will happen to their beloved brand.

A recent interview conducted by Maptimes with Olympus engineer Hiroshi Suzuki shed some light on the subject.

To start, it looks like the new company will focus on the video and telephoto segments of the industry.

Part of the company’s strategy for achieving this will include a renewed focus on micro four thirds.

“The Micro Four Thirds system is the only mount system that realizes small size, light weight and high image quality at a high level.”

Suzuki also added, “I think that the features of the Micro Four Thirds system are the overwhelming system mobility in the telephoto system.”

The new company also plans on continuing the OMD, PEN, and ZUIKO-branded products in the future.

On that note, Suzuki commented, “We sincerely apologize for causing concern and anxiety to many customers since the announcement of the transfer of our video business. However, as the representative of our company sends, we do not withdraw from the video business. We will continue to provide products, services and solutions to our customers, so please feel free to use them.”

What do you think of the plans for Olympus’ product lines moving forward? Let us know your thoughts in the comments section below.

Don’t forget to read some of our other photography news on Light Stalking at this link right here.

[43 Rumors]

What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author

Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Leave a Reply

Your email address will not be published. Required fields are marked *