Olympus Engineer Gives World Glimpse of the Future Direction of the New Company


One of the bigger stories this year in the photography world was the departure of Olympus from the scene.

Photo by @felipepelaquim from Pexels.

A longstanding fixture in consumer cameras, the company’s spin-off of its optical division to JIP was somewhat disappointing for many of its fans.

In the meantime, both the new Olympus and JIP company has tried its best to allay fears as to what will happen to their beloved brand.

A recent interview conducted by Maptimes with Olympus engineer Hiroshi Suzuki shed some light on the subject.

To start, it looks like the new company will focus on the video and telephoto segments of the industry.

Part of the company’s strategy for achieving this will include a renewed focus on micro four thirds.

“The Micro Four Thirds system is the only mount system that realizes small size, light weight and high image quality at a high level.”

Suzuki also added, “I think that the features of the Micro Four Thirds system are the overwhelming system mobility in the telephoto system.”

The new company also plans on continuing the OMD, PEN, and ZUIKO-branded products in the future.

On that note, Suzuki commented, “We sincerely apologize for causing concern and anxiety to many customers since the announcement of the transfer of our video business. However, as the representative of our company sends, we do not withdraw from the video business. We will continue to provide products, services and solutions to our customers, so please feel free to use them.”

What do you think of the plans for Olympus’ product lines moving forward? Let us know your thoughts in the comments section below.

Don’t forget to read some of our other photography news on Light Stalking at this link right here.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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