One thing is certain in our industry and that is that product development isn’t cheap.
So it comes as no surprise that OnePlus and Oppo, already part of the same portfolio of companies, are merging product development in an effort to streamline operations (and save a little bit of money at the same time, we’d imagine).
From the press release:
“As many of you know, last year I took on some additional responsibilities to oversee product strategy for both OnePlus and OPPO. Since then, we have integrated a number of our teams together with OPPO to better streamline our operations and capitalize on additional shared resources. After seeing positive impact from those changes, we’ve decided to further integrate our organization with OPPO.”
Basically, the goal is to leverage their combined resources and talents to hopefully deliver even better products in the future.
“I’m confident that this change will be positive for our community and our users. With this deeper integration with OPPO, we will have more resources at hand to create even better products for you. It will also allow us to be more efficient, for example, bringing faster and more stable software updates for OnePlus users.”
Even though they are integrating, they are also promising to maintain their distinct brand identities.
“As for the OnePlus brand – we will continue to operate independently, focused on providing you with the best possible products and experience as we have always done. We will continue launching OnePlus products, holding events (hopefully in person soon) and engaging directly with you for feedback through the same OnePlus channels as before. OnePlus’ commitment to you remains the same.”
What do you think of OnePlus and Oppo’s plans to merge product development? Do you think they will be able to maintain distinct brand identities? Let us know what you think of Oppo and OnePlus’ plans in the comments section below.
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