Panasonic’s Rugged Form Factor Lumix DC-TS7 is Coming


A much-anticipated announcement from Panasonic regarding their new Lumix DC-TS7 has action camera enthusiasts excited about the device’s planned features, including being water, dust, shock, and freeze proof, in addition to a spectacular bit of kit in terms of tech.

The successor to Panasonic’s TS6 released back in 2015, the new DC-TS7 will sport a lot of the things the previous mode lacked in terms of performance, such as 4K UHD video at 30 frames per second but also a new 20 megapixel sensor.

Image via Panasonic.

It will also have an electronic viewfinder, better grips, and even capabilities for underwear shooting. The Panasonic DC-TS7 retails for a price of $USD 447.99.

Interestingly this camera’s debut comes on the heels of Panasonic’s announcement of a partnership with American electric car manufacturer Tesla.

For those that are not aware of Tesla’s products, the manufacturer specializes in ranged, rechargeable electrical vehicles that combine performance and a luxury price tag in what many consider the premier brand in the segment.

But it also manufactures home batteries and other technology related to its core business, and that’s where Panasonic comes in to the picture. The company apparently wants to start making more lithium batteries in the future and is pivoting the company in that direction.

There is even talk of a joint “Giga Factory” in China by the two companies. Just a quick reminder of some the sophisticated stuff Panasonic does outside of its optics industry.

Here are the DC-TS7 camera’s specs according to Panasonic:

Waterproof to 101.7′ / 31m
Shockproof from 6.6′ / 2m
Freezeproof to 14°F / -10°C
Pressure-resistant to 220 lbf / 100 kgf
20.4MP High-Sensitivity MOS Sensor
4.6x Zoom Lens, 28-128mm (35mm Equiv.)
Water, Shock, Freeze, and Crushproof
UHD 4K30 and 24p Video Recording
1.17m-Dot Electronic Live View Finder
3.0″ 1.04m-Dot LCD Monitor
Built-In Wi-Fi and Geotagging Support
ISO 80-6400, 10-fps Continuous Shooting
POWER Optical Image Stabilization
4K Photo Modes and Post Focus

Image via Panasonic.
Image via Panasonic.
Image via Panasonic.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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