Pinterest Reportedly Expresses Interest in Buying Photo-Sharing App VSCO


The social media space might have one less independent option in the future if rumors of pin-board app Pinterest buying photo-sharing platform VSCO are true.

Photo by Pixabay from Pexels.

The former, a behemoth sporting hundreds of millions of users a month and a $USD 49 billion valuation, is targeting the latter’s some 100 million users (2 million of which are paying subscribers) to tap into both VSCO’s youth appeal as well as its dynamic photo-sharing options.

VSCO’s most recent valuation placed the company at some $USD 550 million a figure that we expect will figure prominently in any acquisition talks between the two entities.

Aside from the obvious focus on sharing photos and digital content, Pinterest and VSCO also have some complementarities that could help a combined entity. VSCO, for example, largely mimics Instagram’s format sans likes, comments, follower counts, and many of the other features that make Instagram a less-than-ideal place for some people. Further, the subscription model that boasts some 2 million members eliminates VSCO’s need for advertising.

Outside of the photo-sharing platform, VSCO also has offered a range of digital media content creation solutions over its history including a program to help with Lightroom Workflow and even a “journaling” app for digital content creators. It’s not really known how other, non-core functions of VSCO will be impacted when this acquisition closes (if it happens at all) but it should be interesting to watch develop given the company’s reputation among some people in our industry.

What do you think of Pinterest’s potential purchase of VSCO? Do you use either app? Let us know your thoughts in the comments section below.

Be sure to check out our other photography news articles on Light Stalking at this link right here.


What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author


Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Leave a Reply

Your email address will not be published. Required fields are marked *