RED Ends the Hydrogen Smartphone as CEO Jannard Departs for Retirement


Not all experiments end well and some might call it quits too soon.

Hydrogen ONE from Red.

That’s what a lot of the fans of RED’s Hydrogen smartphones are saying after the company announced it was retiring the model line and doubling down on its other optical equipment efforts. Coupled with word that CEO Jim Jannard is retiring and there is a ton of change afoot over at one of the industry’s most esteemed companies.

If you’ll recall, we (and others) really hyped up the Hydrogen smartphones before they came out. But that’s not to say we weren’t heavily prepped to do so: Promising everything from a holographic display to the craftsmanship of RED’s cameras in a smartphone, the company promised a lot and sort of met expectations…depending on who you ask.

Jannard, for his part, pointed some fingers at the original manufacturers behind the components used in the smartphone’s camera and this was cited as one of the primary reasons the company was taking development of that aspect inhouse, The Verge reports.

Firstly, the Hydrogen didn’t exactly use RED’s camera technology. Second, the promised attachment modules that were going to help take the Hydrogen’s smartphone camera abilities to the next level never came out. What did happen was a doubling down by the company on the concept and a promise to make things right in the future with a new model which is now cancelled. Though the Hydrogen will work with the company’s upcoming Komodo 6K in some fashion, it looks like it is the end of the line for RED’s smartphone experiment.

Taking over for Jannard (who founded the company in 1999) will be RED’s president Jarred Land, executive VP Tommy Rios, and president of marketing and creative for the company, Jamin Jannard.

Did you own a Hydrogen smartphone? What did you think? Let us know your thoughts in the comments below.

Also, check out some of our other photography news articles by clicking here.

[The Verge]

What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author


Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Leave a Reply

Your email address will not be published. Required fields are marked *