Rumors Suggest DJI Taking Aim at GoPro with Action Camera Concept


The past several years were kind of tough for GoPro, the pioneering action camera maker that has watched its market share get gobbled up by competitors.

Still reeling from an abortive effort to get into the drone market, it seems that GoPro may yet face DJI in the field as rumors point to the Chinese drone behemoth possibly entering the action camera market itself.

Image by Fabrizio Verrecchia

Of course, that makes a lot of sense when you look at DJI’s lineup of drones.

But, if you’re GoPro, that news has to stink.

Photo Rumors reports that “DJI is rumored to announce a new action camera to compete with GoPro. The new model will be probably based on the current OSMO Pocket and will be equipped with a super-wide angle lens.”

As a lot of people on the Internet are pointing out, the rumor makes sense, both from the standpoint of a natural add-on to their current products but also as part of the company's desire to expand beyond just drones and accessories.

That doesn’t mean it is accurate, but making sense is usually the first step towards becoming reality.

Not only do a bunch of action camera videographers use drones in their work but also most of them likely make use of a drone from DJI (given their market share).

Where the company could have an edge is in instant compatibility and ease of use with DJI drones.

Further, the OSMO Pocket is apparently perfectly positioned to become an action camera with just a few modifications.

Nonetheless, DJI might face some tough competition from GoPro and the other makers, most of which are established and really competitive on price.

That could be a game changer but we’ll have to wait and see if any of this happens.

What do you think? Should DJI get into the action camera game? Let us know your thoughts in the comments.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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