Samsung just unveiled its newest entry into the nascent virtual reality (VR) camera market when it debuted the 360 Round at the annual Samsung Developer Conference in San Francisco, California. The 360 Round VR camera is capable of capturing 360° 4K 3D video at 30fps using 17 total lenses for photographing, filming, and livestreaming 4K 3D panoramic video. The Samsung 360 Round should be available this month, October 2017, in the United States with a gradual international rollout in the coming months and retailing for what Samsung calls a “reasonable” price. The product will be aimed at both professionals and enthusiasts, offering what the company calls professional-grade equipment for the rapidly expanding YouTube, Facebook, and Samsung VR platforms, in addition to others. This market niche bolsters the company’s claims that the camera’s price will be affordable and within reach of most potential consumers.