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Now the platform is partnering up with EZ Texting, one of the largest SMS marketing services on the planet, to provide digital multimedia for campaigns.
VP of Platform Solutions at Shutterstock, Alex Reynolds, says of the integration, “We are thrilled to join forces with EZ Texting, our first-ever partnership with an SMS-based marketing platform. We know that businesses need to think outside-the-box to reach potential customers, including through text messages. Now, EZ Texting customers can easily access our world-class content and create inspiring marketing campaigns that increase engagement and make a meaningful impact.”
As for SMS marketing, it is apparently one of the fastest-growing promotional channels out there and it’s no mystery why EZ Texting would want to partner up with Shutterstock. According to EZ Texting’s CEO Norman Hopp, text messages that include an image are 250% more effective than those that utilize text-only approaches to selling or prompting a specific consumer action.
The press release goes on to report that some 39% of businesses surveyed are utilizing text-messaging marketing in some form and more than half of consumers (54%) said they wanted to receive promotional text messages from companies.
“EZ Texting customers will now be able to search, select and edit Shutterstock images — as well as their own brand imagery — directly from within the EZ Texting platform, and share across text messaging campaigns.
As part of the integration, they can also take advantage of the Shutterstock Editor, an intuitive design tool that simplifies editing for users of all skill levels.
This saves customers both time and money by eliminating the need to source and edit images from separate platforms.”
Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.
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