Shutterstock is on a roll lately when it comes to expanding its business and giving consumers new options at the same time.
We reported earlier this week that Shutterstock landed a pretty big partnership with a sports organization.
Now the platform is partnering up with EZ Texting, one of the largest SMS marketing services on the planet, to provide digital multimedia for campaigns.
VP of Platform Solutions at Shutterstock, Alex Reynolds, says of the integration, “We are thrilled to join forces with EZ Texting, our first-ever partnership with an SMS-based marketing platform. We know that businesses need to think outside-the-box to reach potential customers, including through text messages. Now, EZ Texting customers can easily access our world-class content and create inspiring marketing campaigns that increase engagement and make a meaningful impact.”
As for SMS marketing, it is apparently one of the fastest-growing promotional channels out there and it’s no mystery why EZ Texting would want to partner up with Shutterstock. According to EZ Texting’s CEO Norman Hopp, text messages that include an image are 250% more effective than those that utilize text-only approaches to selling or prompting a specific consumer action.
The press release goes on to report that some 39% of businesses surveyed are utilizing text-messaging marketing in some form and more than half of consumers (54%) said they wanted to receive promotional text messages from companies.
The productivity gains for EZ Texting are outlined by Shutterstock and provide a unique glimpse into the evolving world of digital marketing and stock media:
“EZ Texting customers will now be able to search, select and edit Shutterstock images — as well as their own brand imagery — directly from within the EZ Texting platform, and share across text messaging campaigns.
As part of the integration, they can also take advantage of the Shutterstock Editor, an intuitive design tool that simplifies editing for users of all skill levels.
This saves customers both time and money by eliminating the need to source and edit images from separate platforms.”
We’ve got some other photography news content on Light Stalking you might like. You can check that out at this link right here.