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It seems like every time we turn around, Shutterstock adds something else to its already-huge portfolio of media offerings.
A photo of the Hollywood sign in Los Angeles, California. Photo by Vitaly Sacred
So, we did a little bit of research (that is, an internal website search) and noticed that we have covered Shutterstock acquisitions consistently dating back to January 2021 (no less than 4 to be exact).
From the purchase of TurboSquid to EZText, and the company’s partnerships in the world of sports and media, Shutterstock is hitting on all cylinders and growing rapidly. Given that little bit of history, today’s headline about the company’s purchase of celebrity-centric Splash News makes sense when you look at Shutterstock’s moves year over year in the very recent past.
The press release details how gigantic the new, combined catalog of works will be:
“The Newsroom will now host an archive of over 30 million images, with a live feed of 40,000 images uploaded per day from a network of over 4,000 photographers. This is combined with The Vault, Shutterstock's archive of over 60 million photo and video assets, making it one of the largest archival collections in the world. Contributors will now have their work showcased to Shutterstock's millions of customers worldwide. Additionally, the Splash platform is an easy-to-use tool for contributors to engage with, providing transparency and enhancing speed to market within a complete end-to-end experience.”
Consisting of some of the more iconic celebrity moments of all time, the Splash archive brings even more depth to Shutterstock’s archive.
Unlike previous deals, however, we don’t have any financials to report on this one. Previous deals, such as the aforementioned TurboSquid acquisition, came in at $USD 74 million while the purchase of PicMonkey set Shutterstock back $USD 110 million.
Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.
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