Sony Presses Pause on New Orders for the ZV-E10


Things are getting even tougher for consumers looking for a brand new Sony ZV-E10 camera this year.

blue circuit board
Photo by Umberto

That’s because the company is suspending orders on the new camera until this chip shortage situation can get itself righted and production back on track. When will that be? As of press, it is pretty much anyone’s guess but it’s an issue we’ve reported on for much of the year.

Per tradition, this move was announced via a statement on the company’s Japanese website.

It is probably worth noting that cameras are far from the only consumer electronics segment impacted by this shortage. We’ve got production shortfalls in everything from phones to cars and beyond. If you’re a chipmaker or one of their investors, these past two years are going down as two of the best ever but, on the consumer side of things, the story is quite different.

From a translation on PetaPixel’s website:

“Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

Therefore, we will suspend the acceptance of orders from our distributors and customers at the Sony store as follows for specific models with tight supply.

Regarding the resumption of order acceptance, we will consider it while observing the status of parts supply, and will inform you separately on the product information page.

We sincerely apologize for any inconvenience caused to our customers.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.”

As usual, if we hear any updates you’ll be the first to know.

What do you think of Sony’s decision to pause new orders of the ZV-E10? Have you experienced any delays in receiving new equipment because of the ongoing global chip shortage? Let us know your thoughts in the comments below.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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