The Polaroid Go Resurrects the One Step’s Storied Legacy in a Modern Format


Polaroid is back (again) and this time with a film-based camera they hope will carry on the One Step’s legacy.

Called the Go, the new model somewhat resembles HP’s portable photo printer in that it generates small prints of pictures.

Photo of Go from Polaroid.

From the website description:

“Create big, smaller, with the new Polaroid Go camera and film. The tiniest new member of the Polaroid family is your portable, wearable, partner in creativity. With classic Polaroid film, but much smaller—cute, huh?”

Available in a starter pack that starts shipping today for $USD 120 with the camera retailing at $USD 100 separately. The film comes in a pack of 2 with 16 total prints for $USD 20 – not cheap by any standard.

Some features that show this is a modern incarnation of a Polaroid product include things like a selfie mirror in addition to a flash, timer, and double exposure mode. Billed as the smallest analog camera in the world, the Polaroid Go measures 10.4cm length by 8.4cm width and 6.1cm height.

Aside from recalling HP’s effort in this area, it also reminds us of the Yashica Kickstarter project and its vaunted digifilm concept in that it seems to be cashing in on nostalgia more than anything else. If you missed that saga, you can check it out here.

Check out a YouTube video of the new Polaroid product here.

What do you think of the new Polaroid Go? Were you a Polaroid fan back during its heyday? Let us know your memories and thoughts on the latest device to wear the Polaroid name in the comments below.

Be sure to check out some of our other photography news at this link right here.

[DP Review]

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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