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In a saga that has finally reached an end, the much-anticipated return of Kodak’s Ektachrome film is finally here and the product is available now.
We reported on the return of the Ektachrome brand some time ago but things seemingly moved at a glacial pace ever since the announcement that Kodak was bringing it back in 2017. Just in time for Photokina 2018, however, Kodak Alaris announced that those shops that ordered the new Ektachrome 100 should receive their shipments soon and, as for the rest of us, the wait won’t be much longer for the return of an iconic line of film.
Initially Ektachrome will be available in the standard 36×24mm format 35mm film rolls with more options planned for the future. Kodak describes the film as perfect for “clean, vibrant colors, a neutral tone scale, and extremely fine grain [and] well suited to a wide range of applications, such as product, landscape, nature and fashion photography.”
Steve Bellamy of Kodak said: “EKTACHROME Film was the choice for generations of filmmakers…The distinct and unparalleled look of films like Tony Scott’s ‘Domino’ and Spike Lee’s ‘Inside Man’ could not have been achieved without EKTACHROME. We are extremely excited to reintroduce this film to those who know and love it, and to a new generation of motion picture artists.”
Per a report in PetaPixel and elsewhere, Kodak Ektachrome 7294 Color Reversal Film in the Super 8 format should start arriving in October 2018. Other 16mm products are planned for the immediate future.
The new Ektachrome will be available at optical products retailers (such as camera shops) and will not be sold directly to the consumer though maybe that could change in the future. We have to admit it’s a pretty awesome nod to camera shops for Kodak to do that but puzzling from the standpoint of how powerful ecommerce is for businesses.