TikTok isn’t resting on its laurels in the heated social media platform wars.
Today, in a bid to keep and attract big-name content creators, Instagram’s number one rival announced an advertising revenue share program of sorts.
Unfortunately, not everyone is eligible for it here at the beginning with most of the focus going to users with sizable audiences, The Verge reports.
Some of you may recall our report on TikTok’s creators’ fund the platform made to reward viral content on it. This is apparently an extension or reimagining of that effort according to The Verge.
Called TikTok Pulse, the program could reward creators with as much as a 50% cut of revenues.
And, of course, TikTok can’t leave out the marketing crowd. TikTok Pulse will also help companies better position advertising on the platform with relevant placement of advertising content alongside TikTok platform creator-generated posts.
In a post explaining the program, TikTok writes:
“Creators and publishers are at the center of entertainment on TikTok. With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We're focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we've committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.”
Making it easy to showcase products and reward creators seems to be a hot trend among social media platforms and Instagram is no slouch in this area. We’ve covered several recent developments over at Meta’s crown jewel that help position it as an all-in-one app for shopping and content discovery. Outside looking in, it appears as if TikTok is playing a little bit of catch-up with Instagram in this area which is interesting as many of our stories tend to be quite the opposite.
Do you think social media platforms should share advertising revenue with creators by default? Let us know your thoughts on that in the comments.
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