Canon has a big announcement on April 20 and it is all being done via live stream on the Internet.
Perhaps previewing the way that products and services will be revealed during the COVID-19 pandemic, Canon’s stream will “unveil the company’s new professional imaging products and technologies,” PetaPixel reports.
What does that mean exactly? The website speculates that the April 20th reveal could be referring to the company’s “broadcast and cinema products [that] are aligned with the current and growing needs of the respective industries such as 4K UHD and HDR” and we have to agree as that makes the most sense given Canon’s has no plans to delay the release of the new EOS R5 and EOS R6 full-frame mirrorless cameras.
Canon USA President and COO Kazuto Ogawa said of the planned live stream, “As Canon continues to monitor the global response surrounding the spread of COVID-19, the effects of which have impacted every aspect of our lives, we would like to thank everyone for their understanding and ongoing support during this challenging time. The road ahead is long and filled with uncertainty, but when the broadcast and cinema industries are ready to resume ‘normal’ activities, Canon wants them to know we will be there to continue to support professionals with new products and technologies that meet their needs.”
What do you think Canon is going to announce on April 20? What do you think of the choice to do it via a live stream? Let us know your thoughts in the comments section below if you like.
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