What Would Convince You to Delete Your Instagram Photos?

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Have you ever looked at your Instagram account and thought, “Man, I’d love to delete all of these photos if only I had an excuse.”

Well, Southwest Airlines hopes to give you some extra motivation because they’re offering free flights for an entire year to Instagram users who delete or archive all of the photos on their account.

jet blue airlines
Image by Eric Salard

Then, to enter the contest, the user must post a photo from Jet Blue with the hashtag #AllYouCanJetSweetstakes and the caption “All You Can.”

Of course, you’ve gotta have a public account in order for Jetblue to verify you’ve done what they requested.

Like DPReview (and probably everyone else reading this), we can’t help but wonder why Jetblue requires that people delete or archive all of their photos in order to enter the contest. Unless they're trying to help you kickstart your new career as a travel influencer, we can't imagine what the reason is behind this.

To be sure, a year’s worth of free flights is definitely worth it (heck, my Instagram is so sad a year’s worth of free paper clips would justify deleting the photos), but typically there’s some kind of rationale when companies do stuff like this.

It’s not a permanent thing, however: Contest winners will be able to post pictures from their journeys to their Instagram account. We can imagine that “influencers” would particularly find this contest worth their time. For the rest of us, depending on how many vacations you can take in a year, the incentive might not be that great.

Speaking of which, the company will select three lucky Instagrammers to be their winners. That's pretty generous on Jetblue's part.

The contest ends March 8, 2019 at 11:59 PM EST so get deleting if you want to enter their contest.

Here’s the link to the website with the Jetblue contest photo: https://www.jetblue.com/aycj/

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Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

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