{"id":342708,"date":"2018-10-01T09:00:11","date_gmt":"2018-10-01T13:00:11","guid":{"rendered":"https:\/\/lightstalking.com\/?p=342708"},"modified":"2020-04-07T02:10:44","modified_gmt":"2020-04-07T06:10:44","slug":"the-evolution-of-stock-photography","status":"publish","type":"post","link":"https:\/\/www.lightstalking.com\/the-evolution-of-stock-photography\/","title":{"rendered":"A Quick History Lesson – The Evolution Of Stock Photography"},"content":{"rendered":"

Within the commercial world of photography, there is a myriad of different niches in which any photographer can develop their career, and stock photography is perhaps the easiest market to access. But it\u2019s also a very crowded place. Being aware of trends and being able to deliver unique and fresh work will always be the best card to play if you want to become a successful stock photographer.<\/p>\n

Basically, stock photography is a vast catalog of photographs with specific usage licenses for an array of purposes, from magazines and billboards to social media posts.<\/p>\n

Stock photography has been around since the 1920s and has been slowly evolving since its early beginnings when H. Armstrong Roberts<\/a> made a bunch of people sign model releases allowing him to profit from future reproductions<\/a> of his images.<\/p>\n

Today, almost a hundred years later, stock photography is taking a whole different approach to how photographers benefit from their images, even when they are offered for free.<\/p>\n

The Early Beginnings<\/h2>\n
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Public Domain, https:\/\/commons.wikimedia.org\/w\/index.php?curid=227787<\/figcaption><\/figure>\n

The 1920s and especially the 1930s were a dark economic time for the United States, and cost-saving solutions were more than appreciated back then. After the innovative move by H.A. Roberts, a lot of publishers and advertisers decided to rely on stock photography for their publications.<\/p>\n

As time went by, the number of photography archives slowly grew. This spread the imagery on offer for agencies all over the globe, and the imagery distribution efforts of photographers as well. Photographers were empowered to do what they pleased, as long as they complied with the rules set by the archive.<\/p>\n

From Printed Catalogs To Online Resources<\/h2>\n
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Photo by Bank Phrom on Unsplash<\/figcaption><\/figure>\n

Even though there were a lot of these archives, stock photography was just about to start its democratic dynamic. In the 1980s and 1990s, if an agency wanted to access the vast number of images offered by the archives, it had to subscribe to the archive directly or at least via a third-party broker. After becoming a subscriber, catalogs started arriving at the agencies. These catalogs were beautiful photo books crammed with photos about pretty much everything; some were created around a theme.<\/p>\n

The first big transition from printed to digital stock photographs happened in 1991 when a company named Photodisc began selling CD ROMs with packs of images. They also offered imagery on a “royalty free” basis. Before this, an agency had to pay for a license for each particular use of a photograph. With a royalty-free license, agencies had the opportunity to use those images without paying royalties or license fees for each use, copy or volume sold, and even without counting times of use or sales.<\/p>\n

Due to the wonders of the internet, there are now countless stock photography resources (which in many cases combine vectors, illustrations, and video as well in their portfolios). The biggest names out there are perhaps Gettyimages<\/a> and Shutterstock<\/a>.<\/p>\n

How Much Money Will A Single Image Make For Me?<\/h2>\n
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Photo by lucas Favre on Unsplash<\/figcaption><\/figure>\n

Back in the old days, being a stock photographer was a pretty interesting career; it wasn't as crowded as it is today. My personal opinion is that newcomers need to be aware of trends and do their homework right in terms of benchmarks.<\/p>\n

There is nothing flattering about shooting an image that has been shot more a thousand times by everybody else. This scenario shouldn't let you down. There are a lot of start-ups sprouting up every day, and they need images to showcase themselves. Nobody wants to use the same overused stock photos like the “jump to success<\/a>” or “the call-center<\/a>” one.<\/p>\n

There are several categories for measuring single-image return for photographers these days, and they all depend on the license. These licenses could be as easy to digest as “Royalty Free”, to extremely complex agreements involving both parties.<\/p>\n