{"id":347698,"date":"2018-06-12T11:00:39","date_gmt":"2018-06-12T15:00:39","guid":{"rendered":"https:\/\/lightstalking.com\/?p=347698"},"modified":"2020-04-06T22:32:15","modified_gmt":"2020-04-07T02:32:15","slug":"what-were-they-even-thinking-with-the-kodak-ektachrome-teaser","status":"publish","type":"post","link":"https:\/\/www.lightstalking.com\/what-were-they-even-thinking-with-the-kodak-ektachrome-teaser\/","title":{"rendered":"What Were They Even Thinking With The Kodak Ektachrome Teaser"},"content":{"rendered":"
When Kodak announced they were reviving the legendary line of film, sceptics and fans alike expressed their hopes and fears about what Ektachrome would be like in the age of digital everything.<\/p>\n
You see, Ektachrome holds a special place in the hearts of many photographers as it was one of the first films that allowed hobbyists to develop their own film. In addition, many people appreciate the unique visual appearance of photos taken on Ektachrome film. Debuting all the way back in the 1940s, it was also one of photography\u2019s oldest lines of consumer film.<\/p>\n
Ektachrome finally met its production end in 2009 and remaining stock was sold through by 2013. Kodak\u2019s announcement at the Consumer Electronics Show that the company was bringing back Ektachrome was, expectedly, met with a bit of head scratching.<\/p>\n