{"id":8346,"date":"2011-09-21T21:35:06","date_gmt":"2011-09-22T05:35:06","guid":{"rendered":"https:\/\/lightstalking.com\/?p=8346"},"modified":"2021-02-24T02:12:28","modified_gmt":"2021-02-24T07:12:28","slug":"portfolio","status":"publish","type":"post","link":"https:\/\/www.lightstalking.com\/portfolio\/","title":{"rendered":"5 Key Steps in Creating a Stronger Portfolio"},"content":{"rendered":"\n
In our growing digital world an online portfolio of images is now the preferred way most photographers choose to showcase their work. Whether you want to attract more business from potential clients or simply show off your best photos to family and friends, here are five key steps to help you create a stronger online portfolio.<\/p>\n\n\n\n
1. Focus Your Content.<\/strong> Narrow the focus of your work to show only the types of images you want to specialize in. It's important to understand what audience you plan to target and then create a specific objective for your portfolio. For example, if you want to target future brides and market yourself as a wedding photographer, don't show images of landscapes and travel in your portfolio. If you have two or more audiences you may consider creating separate portfolios for each audience (ex: your commercial work and wedding work). By considering your audience and objectives you will find that the whole portfolio creation process will be much easier. <\/p>\n\n\n\n Example: Timothy Allen<\/u>
\nTimothy Allen's portfolio is a great example of focusing content. Timothy shows some of his strongest editorial and documentary work in a beautiful collage of images. When looking at his photos you get a good sense for his style and genre of photography. <\/p>\n\n\n\n