It is the end of an era today at Apple as design legend Jony Ive announces he will be leaving the company to start his own design firm. Often heralded as the spirit behind a lot of Apple’s most iconic designs, Ive is also known more colloquially for his next level hypebeast videos touting the latest wares from Cupertino.
No one has made a design sound so compelling as Ive, but, more often than not, it is totally validated by the product in question.
The company will be called LoveFrom and it will be a joint collaboration between Ive and fellow design legend Marc Newsom. And don’t shed too many tears.
Of course Apple is going to be one of the firm’s clients so there will still be some Jony Ive magic coming their way even if his presence is not as large as it once was.
Tim Cook said in a statement, “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built…After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
Ive’s influence has been on nearly every aspect of Apple as a company from its products to the user interface design to even its famed spaceship HQ in Cupertino. Often seen working alongside Steve Jobs, Ive has really come to embody the design spirit of the brand in general so his leaving is definitely a before and after moment for Apple as a company.
Of his departure, Ive said the following in a statement:
“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer…Today it is stronger, more vibrant and more talented than at any point in Apple’s history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”
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