A Return To Fujifilm?

If you have followed me on Light Stalking for a while, you will know that around two years ago, I sold my Fuji system and went all in on a Sony a7Rv with various lenses. The decision was not made lightly but based on both my photographic and video needs as well as lingering doubts about more recent Fuji cameras.
So why have I returned to Fujifilm? Well I haven’t, at least not on a professional basis, but I have bought a Fujifilm camera. Let me explain

Does High ISO Matter Anymore?

Some changes in photographic technology seem to happen at breakneck pace, others slowly, almost imperceptibly. High ISO noise is one of the latter. That’s because it’s actually a combination of evolving technologies that have reduced its importance in day to day photography. Today I am going to give you my opinion on why high ISO no longer matters.

AI In Photography, The Good, The Bad And The Ugly

It feels like the last couple of years the words artificial intelligence have dominated the photographic world. Camera companies, editing tools and stock agencies have rushed to embrace the AI revolution, often with a seemingly blatant disregard for the views of real world photographers.

However, whether we photographers love or loathe the rise of AI, there is no going back. That horse has bolted and we now have found ourselves in a position of how, when and why to embrace AI in our photography.