One of the most nostalgia-laden brands out there, Polaroid has fans across the generations and is keen to capitalize on that feeling.
That said, the OneStep+ camera looks like a cool piece of gear for those looking to recapture the glory days of instant film.
Unveiling its evolution of the OneStep 2 camera, Polaroid Originals revealed a Bluetooth-enabled instant camera with six new creative tools baked into the device.
Working in tandem with a Polaroid Originals app, the OneStep+ connects wirelessly and allows for remote triggering as well as a manual mode. It will also have a noise triggering feature for shooting photos which is an interesting touch. In a nod to old school photography, there is also a timed trigger that can be used as well.
A lot of these functionalities are accessible through the bespoke app. The Polaroid Originals app will be available for both iOS and Android smartphones. Equipped with double exposure and light painting, the OneStep+ hopes to recapture the nostalgia people have for instant film cameras while also appealing to the filter-heavy and tech savvy Instagram generation. Using a 106mm, f/14 to f/64 lens made from optical-grade, coated acrylic, the OneStep+ has a fixed-focus design that works with subjects 1’ to 2’ away in the camera’s portrait setting.
There will also be a lens available for more up close shots and all OneStep+ cameras will come with rechargeable batteries that Polaroid Originals promise will offer the photographer a longlife and easy, quick recharging. Using a 1100mAh lithium-ion battery the company promises a total charge life of 60 days for the camera. Recharging the OneStep+ is done through a USB cable.
According to Photo Rumors the OneStep+ will use i-Type and 600 instant film producing 3.5 x 4.2″ prints for a total image area of 3.1 x 3.1″. The price is $USD 175 as of press.
You can watch a video of the Polaroid OneStep+ camera here on YouTube.