Facebook is rolling out some more features to help creators like photographers protect their work on its myriad of social media platforms.
These new options, in addition to more streamlined processes for reporting infringements, were rolled out as part of a comprehensive set of changes to make things easier for creators to protect their work.
In an update posted here, Facebook wrote:
“We want to ensure Facebook is a safe and valuable place for creators to share their content. That’s why we built tools like Rights Manager in Creator Studio to help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram. Today, we are introducing Rights Manager for Images, a new version of Rights Manager that uses image matching technology to help creators and publishers protect and manage their image content at scale.”
To access these the new Rights Admin features, users can submit an application at this link.
Facebook says that “Rights Manager will find matching content on Facebook and Instagram. Settings can be adjusted to match things like ownership that should apply worldwide or only in certain locations.”
Product manager of creator and publisher experience at Facebook, Dave Axelrod, told The Verge, “We want to make sure that we understand the use case very, very well from that set of trusted partners before we expand it out because, as you can imagine, a tool like this is a pretty sensitive one and a pretty powerful one, and we want to make sure that we have guardrails in place to ensure that people are able to use it safely and properly.”
Of course, this isn't the first time we've been here with this.
What do you think of Facebook’s changes? Are they a good thing for photographers? Let us know your thoughts in the comments section.
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