var advanced_ads_pro_visitor_conditions = {"referrer_cookie_name":"advanced_ads_pro_visitor_referrer","referrer_exdays":"365","page_impr_cookie_name":"advanced_ads_page_impressions","page_impr_exdays":"3650"};
var essb_settings = {"ajax_url":"https:\/\/www.lightstalking.com\/wp-admin\/admin-ajax.php","essb3_nonce":"5bf3bbcd09","essb3_plugin_url":"https:\/\/www.lightstalking.com\/wp-content\/plugins\/easy-social-share-buttons3","essb3_stats":true,"essb3_ga":false,"essb3_ga_ntg":false,"blog_url":"https:\/\/www.lightstalking.com\/","post_id":"477604"};
How much money do they have in this treasure chest to award talented creators? Only $USD 1 billion or, in other words, enough to make this marketing stunt something worth noticing.
Word came from none other than Zuckerberg himself: “We want to build the best platforms for millions of creators to make a living, so we're creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022. Investing in creators isn't new for us, but I'm excited to expand this work over time. More details soon.”
Of course, for those of you that paid attention to our coverage of Facebook and Instagram, none of this is that out of step with what they’ve promised for some time now. Basically, they want to make it worthwhile for creators to use their platforms.
As FStoppers points out, this statement from Zuckerberg comes after an earlier one made to a similar effect, “To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023… And when we do introduce a revenue share, it will be less than the 30% that Apple and others take.”
This comes in addition to ads during livestreams, product shop, collaboration tools and brand partnerships, as well as a bevy of other programs to make Instagram and Facebook a one-stop-shop for whatever you might need – content or otherwise. Think YouTube, Amazon, and even Patreon, among other things.
To learn more about Facebook’s monetization efforts, you can check them out at this link right here. A new “Bonuses” section will be added to Instagram in the coming weeks that will detail that platform’s specific monetization efforts.
Are you going to check out Instagram and Facebook’s offer? Let us know what you think of their pledge to give away $USD 1 billion to creators in the comments below.
Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.
var advanced_ads_cookies = {"cookie_path":"\/","cookie_domain":""};
var advadsCfpInfo = {"cfpExpHours":"3","cfpClickLimit":"3","cfpBan":"7","cfpPath":"","cfpDomain":"www.lightstalking.com"};
var beloadmore = {"url":"https:\/\/www.lightstalking.com\/wp-admin\/admin-ajax.php","query":{"post__not_in":[477604],"category_name":"news","posts_per_page":3}};
var tve_dash_front = {"ajaxurl":"https:\/\/www.lightstalking.com\/wp-admin\/admin-ajax.php","force_ajax_send":"1","is_crawler":"","recaptcha":[],"post_id":"477604"};
var TVE_Ult_Data = {"ajaxurl":"https:\/\/www.lightstalking.com\/wp-admin\/admin-ajax.php","ajax_load_action":"tve_ult_ajax_load","conversion_events_action":"tve_ult_conversion_event","shortcode_campaign_ids":[],"matched_display_settings":[],"campaign_ids":[],"post_id":477604,"is_singular":true,"tu_em":"","evergreen_redirects":[]};
(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.lightstalking.com/wp-content/plugins/easy-social-share-buttons3/lib/modules/conversions-pro/assets/share-conversions-tracker.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.lightstalking.com/wp-content/plugins/easy-social-share-buttons3/assets/modules/pinterest-pro.min.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.lightstalking.com/wp-content/plugins/easy-social-share-buttons3/assets/modules/subscribe-forms.min.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async=true;; po.src = 'https://www.lightstalking.com/wp-content/plugins/easy-social-share-buttons3/assets/js/essb-core.min.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();
var essb_handle_stats = function(oService, oPostID, oInstance) { var element = jQuery('.essb_'+oInstance); var instance_postion = jQuery(element).attr("data-essb-position") || ""; var instance_template = jQuery(element).attr("data-essb-template") || ""; var instance_button = jQuery(element).attr("data-essb-button-style") || ""; var instance_counters = jQuery(element).hasClass("essb_counters") ? true : false; var instance_nostats = jQuery(element).hasClass("essb_nostats") ? true : false; if (instance_nostats) { return; } var instance_mobile = false; if( (/Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i).test(navigator.userAgent) ) { instance_mobile = true; } if (typeof(essb_settings) != "undefined") { jQuery.post(essb_settings.ajax_url, { 'action': 'essb_stat_log', 'post_id': oPostID, 'service': oService, 'template': instance_template, 'mobile': instance_mobile, 'position': instance_postion, 'button': instance_button, 'counter': instance_counters, 'nonce': essb_settings.essb3_nonce }, function (data) { if (data) { }},'json'); } }; var essb_log_stats_only = function(service, postId, position) { var instance_mobile = false; if( (/Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i).test(navigator.userAgent) ) { instance_mobile = true; } if (typeof(essb_settings) != "undefined") { jQuery.post(essb_settings.ajax_url, { 'action': 'essb_stat_log', 'post_id': postId, 'service': service, 'template': position, 'mobile': instance_mobile, 'position': position, 'button': position, 'counter': false, 'nonce': essb_settings.essb3_nonce }, function (data) { if (data) { }},'json'); } };
let ccwpDOMLoaded=!1;
let ccwp_loaded = false;
let resources_length=0;
let resources =undefined;
let is_last_resource = 0;
ccwpUserInteractions=["keydown","mousemove","wheel","touchmove","touchstart","touchend","touchcancel","touchforcechange"];
ccwpUserInteractions.forEach(function(e){
window.addEventListener(e,calculate_load_times);
});
function calculate_load_times() {
// Check performance support
if (performance === undefined) {
console.log("Performance NOT supported");
return;
}
// Get a list of "resource" performance entries
resources = performance.getEntriesByType("resource");
if (resources === undefined || resources.length <= 0) {
console.log("NO Resource performance records");
}
if(resources.length){
resources_length=resources.length;
}
for(let i=0; i < resources.length; i++) {
if(resources[i].responseEnd>0){
is_last_resource = is_last_resource + 1;
}
}
let uag = navigator.userAgent;
let gpat = /Google Page Speed Insights/gm;
let gres = uag.match(gpat);
let cpat = /Chrome-Lighthouse/gm;
let cres = uag.match(cpat);
let wait_till=300;
let new_ua = "Mozilla/5.0 (Linux; Android 11; moto g power (2022)) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/109.0.0.0 Mobile Safari/537.36";
let new_ua2 = "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/109.0.0.0 Safari/537.36";
if(gres || cres || uag==new_ua || uag==new_ua2){
wait_till = 3000;
}
if(is_last_resource==resources.length){
setTimeout(function(){
console.log("ccwpTriggerDelayedScripts timeout : "+wait_till);
ccwpTriggerDelayedScripts();
},wait_till);
}
}
window.addEventListener("load", function(e) {
console.log("load complete");
setTimeout(function(){
calculate_load_times();
},100);
});async function ccwpTriggerDelayedScripts() {
if(ccwp_loaded){ return ;}
ccwpPreloadStyles();
ccwpPreloadDelayedScripts();
ccwpLoadCss();
ccwpScriptLoading();
ccwp_loaded=true;
}
function ccwpPreloadStyles() {
let e = document.createDocumentFragment();
var cssEle = document.querySelectorAll("link[rel=ccwpdelayedstyle]");
for(let i=0; i <= cssEle.length;i++){
if(cssEle[i]){
cssEle[i].href = removeVersionFromLink(cssEle[i].href);
let r = document.createElement("link");
r.href = cssEle[i].href;
r.rel = "preload";
r.as = "style";
e.appendChild(r);
}
}
document.head.appendChild(e);
}
function ccwpPreloadDelayedScripts() {
var e = document.createDocumentFragment();
document.querySelectorAll("script[type=ccwpdelayedscript]").forEach(function(t) {
var n = removeVersionFromLink(t.getAttribute("src"));
if (n) {
t.setAttribute("src", n);
var r = document.createElement("link");
r.href = n, r.rel = "preload", r.as = "script", e.appendChild(r)
}
}), document.head.appendChild(e)
}
function ccwpScriptLoading(){
var jsEle = document.querySelectorAll("script[type=ccwpdelayedscript]");
jsEle.forEach(function(t) {
t.type = "text/javascript";
if(t.src)
{
t.src = removeVersionFromLink(t.src);
}
});
}function ccwpLoadCss(){
var cssEle = document.querySelectorAll("link[rel=ccwpdelayedstyle]");
for(let i=0; i <= cssEle.length;i++){
if(cssEle[i]){
cssEle[i].href = removeVersionFromLink(cssEle[i].href);
cssEle[i].rel = "stylesheet";
cssEle[i].type = "text/css";
}
}var cssEle = document.querySelectorAll("style[type=ccwpdelayedstyle]");
for(let i=0; i <= cssEle.length;i++){
if(cssEle[i]){
cssEle[i].type = "text/css";
}
}
}
function removeVersionFromLink(link)
{
if(ccwpIsValidUrl(link))
{
const url = new URL(ccwpFormatLink(link));
url.searchParams.delete("ver");
url.searchParams.delete("time");
return url.href;
}
else{
return link;
}
}
function ccwpIsValidUrl(urlString)
{
if(urlString){
var expression =/[-a-zA-Z0-9@:%_\+.~#?&//=]{2,256}\.[a-z]{2,4}\b(\/[-a-zA-Z0-9@:%_\+.~#?&//=]*)?/gi;
var regex = new RegExp(expression);
return urlString.match(regex);
}
return false;
}
function ccwpFormatLink(link)
{
let http_check=link.match("http:");
let https_check=link.match("https:");
if(!http_check && !https_check)
{
return location.protocol+link;
}
return link;
}