Points, rewards, discounts – all of this incentivizes us to spend money that many of us either have or don’t but nonetheless feeds into a cycle of purchasing that companies want to encourage. Tamron’s new VIP loyalty program for consumers of their amazing lenses was crafted in a fan boy’s dreamscape. Not only is the program going to offer a vast array of benefits for VIP customers, but also it is going to count purchases as far back as May 2011! That’s right – if you have purchased or registered at least four Tamron lenses since May 2011, you qualify for this VIP loyalty program. Of course, as with many of these programs, there are tiers of benefits which correspond to the amount of money you spent with Tamron. Depending on how deep into the eco-system you are, you could be looking at substantial benefits, especially for professionals that rely upon Tamron lenses.