A while back at Adobe MAX, the company introduced a novel idea for authenticating content for digital media creators.
During the conference, Dana Rao stressed the need in the future for users to know that the content they are seeing is authenticate.
That’s probably true, especially given how sophisticated deep fakes and other AI-generated are becoming.
PetaPixel reports that Adobe has some pretty major partners in this endeavor, including Twitter and the New York Times, who said in a joint statement, “Together, we’re developing an industry-wide standard to allow creators to put their mark on their work and have that attribution accompany that piece of content across different platforms, posts and stories.”
The idea rests on two primary foundations, one of which is an image registry and the other being a metadata standard that tracks all of the changes made to a file as well as its originator’s information.
That’s all well and good but, as many are pointing out, a lot of this is pretty redundant and the revolutionary aspect of the Adobe MAX announcement is unclear.
Beyond that, it doesn’t really address the central issue that many people thought it would and that is the proliferation of the aforementioned deep fakes and other misleading media.
The registry idea has also been tried before and failed to work out as planned. Some analysts have pointed to blockchain technology as offering a way for creators to authenticate their work and protect it as it spreads across the Internet.
But even with that there are several drawbacks.
If you’d like to see what Adobe had to say about their initiative, you can do that by clicking here and heading over to YouTube.
Of course, we’d love to know your thoughts on this concept and story. What do you think is the future of content authentication? Let us know in the comments below.
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