Apple Vision Pro Might Make Less of a Splash Than Anticipated When Launched


The Apple Vision Pro is being touted as the next big thing for tech.

factory floor and machines
Factory floor and machines. Photo by Lalit Kumar

But like most revolutions, it might be a little bit slow in catching on and that’s not because of a lack of consumer demand.

Rather, it seems and somewhat unsurprisingly, making something like the Apple Vision Pro is complicated and the components parts may not be as plentiful or readily available as say those for the next-gen iPhone. Because of this, Cupertino is having to scale back plans to unleash its next technological revolution on the world. 

A recent report cited by Digital Camera World paints the picture rather well and they estimate that Apple will produce 130,000 to 400,000 units for 2024 which is apparently 10% of what analysts were expecting. When compared with the millions of handsets the company sells every year, those are some small numbers, indeed but, again, the reason is the scarcity of parts for the product. 

Of course, some people think this kind of scarcity is somewhat baked into the debut price. At $USD 3,500, the Apple Vision Pro won’t be cheap. Digital Camera world cites the first year of the iPhone as an example of something massive having rather humble beginnings when it comes to initial runs. And it almost goes without saying that future variants on the Vision line will probably include more consumer-friendly options. From 3D cameras to AR applications, it is hard to predict at this stage how much of an impact the device will make but when you compare it to the iPhone ecosystem, the potential is pretty massive. 

Are you looking forward to the release of the Apple Vision Pro? What do you think its impact will be? Let us know in the comments. 

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[Digital Camera World]

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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