Shutterstock just added another company to its growing portfolio with its purchase of Pond5, one of the world’s premier video marketplaces.
We’ve covered Shutterstock’s amazing growth over the years and none of this surprises us, really, and, in fact, it tracks with recent trends we’ve read about that are placing renewed emphasis on a full range of multimedia offerings from photos to video and sound to 3D assets and beyond.
According to a press release from the two companies, Pond5 has “30 million licensable video clips, 1.6 million music tracks and 1.7 million sound effects assets” that will now become part of Shutterstock’s larger library.
Interim Chief Executive Officer at Shutterstock Jon Oringer said of the acquisition, “The acquisition of Pond5 provides immense value for our global customer base, with unparalleled access to one of the largest collections of editorial and commercial video content in the world. Our contributors will also benefit from having their work showcased on Pond5's platform, expanding their portfolio to new customers.”
This was seconded by Chief Revenue Officer Jamie Elden who said, “With this acquisition, we are able to offer our customers across global agency, corporate, and media channels access to one of the largest premium archival collections in the industry. Shutterstock is constantly reinventing, and this acquisition brings together powerful creators and exceptional content to ensure our customers have world class video, music and editorial collections at their fingertips.”
As for the price Shutterstock paid for Pond5’s customer base and resources, the press release describes the transaction as a $USD 210 million all-cash deal.
Do you use Shutterstock or contribute to it? Let us know your thoughts on the platform in the comments.
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