Change is hard, but it is particularly painful when it involves your wallet.
That’s probably why Topaz Labs decision to charge for future upgrades didn’t go over well – at all – and has become the latest Internet outcry in the photography world.
The announcement came from CEO Eric Yang and was posted to the company forum. It was pretty basic and to the point. The company is going to start charging for upgrades to its popular DeNoise AI, Sharpen AI, Gigapixel AI, and Mask AI plugins starting in August 2020 of this year.
His message read in part:
“I have an announcement that may seem like bad news at first, but will end up being good news in the long run. Starting in August 2020, we will charge for product upgrades to DeNoise AI, Sharpen AI, Gigapixel AI, and Mask AI.
Every company says that they value their customers. When we started Topaz Labs many years ago, we tried hard to figure out ways to show this through actions instead of just words. One of the ways we did this was by offering free major upgrades for all of our products. Conceptually, this felt really good to us […] Within the last few years, though, we started to realize something. Product development and research is expensive!”
It is hard to fault a company for trying to stay profitable and relevant in the cut-throat world of photography software. Even so, that hasn’t stopped people from being disgruntled over the change.
Do you use Topaz Labs? What do you think of the proposed changes? Will it make you reconsider your support? Let us know your thoughts on this story in the comments section below if you like.
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