Category Archives: Business

Some Lesser Known Photographic Careers

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Fashion, portraiture, documentary, sport and commercial. If I were to give you one of these genres, you would almost certainly be able to give me the name of one of its most famous photographers. These photographic careers can create superstars, global names like Annie Leibovitz, David Bailey and Don McCullen. Of course below these genres […]

8 Things to Avoid in Your Photographer’s Bio

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The photographer’s biography – it’s your window to the world. Your opportunity to reveal the person behind the camera, to impress the world with your knowledge, wisdom and experience. Or so it should be. Photographer’s biographies can be somewhat formulaic, often saying many of the same things: things that the photographer thinks that you want to […]

How to Optimize Images For Social Media

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Have you ever uploaded a picture on Facebook and afterwards realized that Facebook ruined it? Or maybe you uploaded the photo as a cover and it turned out just plain weird? You’re not the only one. This has happened to the best and most experienced of photographers. Social media is an important marketing tool for photographers everywhere. Using social […]

How Photographs are Sold

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This is my fourth book on photography and my second on marketing photographs. My two marketing books are very different. My first marketing book, titled Marketing Fine Art Photography, focuses on what to do to sell your photographs. This second marketing book focuses on how photographs are sold. While my first book is a comprehensive […]

Myths and Truths About Microstock Photography

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There is no doubt that microstock photographic libraries have divided opinion in the photographic community. With good reason. Like any disruptive technology, microstock took the long established photographic library business model and turned it upside down. Instead of selling from a highly curated selection of images at high prices direct to large businesses, microstock sells all sorts of photography at low prices and allows submissions from anyone who can pass their quality control. As you would imagine, many photographers, including myself, derided this as the death of paid photography. However, as the microstock business has developed, my personal views on it have somewhat mellowed, to the extent that these days I make significantly more money from the microstock world than I do from the likes of Getty and Alamy. Today I am going to share my thoughts on the microstock industry.