You want the truth but can you handle the truth? The cold harsh reality is the stereotypical photographer sucks at marketing themselves, its okay though, I do too. It’s one thing to be a kickass photographer and it’s another to be a kickass successful photographer. Ever notice sometimes the photographers getting all the attention aren’t all that? It’s because they’re better at marketing than they are at photography.
Photographers often get hired by clients for specific assignments. While some clients may be more accommodating than others, every professional knows that meeting the demands of the client is easier said than done. So how does one deal with demanding clients? Proper and timely communication is one of the keys to great rapport but there’s a lot more to it. Here are some tips to help you.
When you first open the doors for business and start offering your photography services to friends of friends and strangers, people you don’t personally know, it’s easy to quickly feel bewildered. It might hit you all at once that these people really have no reason to cut you slack. Suddenly you feel how important it is to stay organized. It gives you the confidence to make quick, decisive and accurate decisions.
Nathaniel Smalley discovered a passion for nature that would lead to his professional photography career at the ‘ripe’ age of eight. For many who want to become a nature photographer part time or full time, reaching that dream can be a long, hard road. Nathaniel’s journey can be reflective for many photographers and can help paint a roadmap for others.
It’s quite a poetic note, isn’t it? How many times has this happened to you? Once, twice, yearly, monthly even…….? What do you do? Well firstly, take it as a compliment. But seriously, someone thinks your work is high enough quality to represent their company – that’s a real accomplishment! Kudos to you. But for free? Well, we’ll see about that.
It feels pretty cool when a post on a photography Facebook page or other social site receives fast responses of likes, comments and shares. It’s even cooler, when these come from other photographers we respect. While ‘Likes’ don’t pay the bills, they broaden our reach and provide feedback to our work. It’s easy to utilize the power of social networking to complement your photography.
Composition, composition, composition! That word has no doubt been drilled into your head by a photography instructor or by every article or book you’ve ever read or by your photographer friend who won’t shut up about it. Composition.
If you aspire to any substantial degree of success as a professional photographer, you’re going to have to make money. In order to make money, you need clients — people have got to know that you’re out there doing what you do. You’ve got to maximize your reach. How do you do that? There are […]
In a piece I wrote a short while ago about some of the myths concerning professional photography, one of the flagrant fictions included the following: “Myth: A nice website will bring in all the clients a photographer could ever hope for. It doesn’t quite work that way. A nice website will make a client’s visit […]
Q: Who wants to be a professional photographer? A: Everyone who owns a camera. Okay, that answer might be a bit hyperbolic, but sometimes it really does seem that way; there are so many people — photographers and non-photographers alike — who harbor some rather fantastical ideas about how easy it is to become a […]