Category Archives: Business

Setting Boundaries As A Pro Photographer

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In a photographer’s line of work, there are quite a few things that can go wrong. Not to be negative about the situation, but as with any other business, you should be prepared to deal with certain “sketchy” situations and set yourself some boundaries which you’ll never cross. Having boundaries and knowing exactly how far away […]

Some Lesser Known Photographic Careers

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Fashion, portraiture, documentary, sport and commercial. If I were to give you one of these genres, you would almost certainly be able to give me the name of one of its most famous photographers. These photographic careers can create superstars, global names like Annie Leibovitz, David Bailey and Don McCullen. Of course below these genres […]

8 Things to Avoid in Your Photographer’s Bio

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The photographer’s biography – it’s your window to the world. Your opportunity to reveal the person behind the camera, to impress the world with your knowledge, wisdom and experience. Or so it should be. Photographer’s biographies can be somewhat formulaic, often saying many of the same things: things that the photographer thinks that you want to […]

How to Optimize Images For Social Media

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Have you ever uploaded a picture on Facebook and afterwards realized that Facebook ruined it? Or maybe you uploaded the photo as a cover and it turned out just plain weird? You’re not the only one. This has happened to the best and most experienced of photographers. Social media is an important marketing tool for photographers everywhere. Using social […]

How Photographs are Sold

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This is my fourth book on photography and my second on marketing photographs. My two marketing books are very different. My first marketing book, titled Marketing Fine Art Photography, focuses on what to do to sell your photographs. This second marketing book focuses on how photographs are sold. While my first book is a comprehensive […]