Category Archives: Business

8 Things to Avoid in Your Photographer’s Bio


The photographer’s biography – it’s your window to the world. Your opportunity to reveal the person behind the camera, to impress the world with your knowledge, wisdom and experience. Or so it should be. Photographer’s biographies can be somewhat formulaic, often saying many of the same things: things that the photographer thinks that you want to […]

How to Optimize Images For Social Media


Have you ever uploaded a picture on Facebook and afterwards realized that Facebook ruined it? Or maybe you uploaded the photo as a cover and it turned out just plain weird? You’re not the only one. This has happened to the best and most experienced of photographers. Social media is an important marketing tool for photographers everywhere. Using social […]

How Photographs are Sold


This is my fourth book on photography and my second on marketing photographs. My two marketing books are very different. My first marketing book, titled Marketing Fine Art Photography, focuses on what to do to sell your photographs. This second marketing book focuses on how photographs are sold. While my first book is a comprehensive […]

Myths and Truths About Microstock Photography

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There is no doubt that microstock photographic libraries have divided opinion in the photographic community. With good reason. Like any disruptive technology, microstock took the long established photographic library business model and turned it upside down. Instead of selling from a highly curated selection of images at high prices direct to large businesses, microstock sells all sorts of photography at low prices and allows submissions from anyone who can pass their quality control. As you would imagine, many photographers, including myself, derided this as the death of paid photography. However, as the microstock business has developed, my personal views on it have somewhat mellowed, to the extent that these days I make significantly more money from the microstock world than I do from the likes of Getty and Alamy. Today I am going to share my thoughts on the microstock industry.

6 Ways to Earn Some Extra Income as a Photographer


Besides the usual well paid gigs, which can be months apart, every photographer usually needs some extra income. Nothing major, but enough to keep the juices flowing. Now, the question is: What can you, as a photographer, do which won’t take up much of your time and you’ll still be able to make some money off of it? The short answer is: the things that you do best – photograph and edit photos.

What Every Photographer Needs to Know About Creating an Online Portfolio

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We should clear up one myth before we continue, a photographic portfolio is not the preserve of the professional photographer. Yes, in the days before digital, a folio case of beautiful, well-presented photographs was the first step in getting a commission, but in the digital, internet age, it is more a way to showcase your images to a wider world. That can be for the purpose of making money or simply to gain recognition and respect for your photography.