Category Archives: Photography Business

How Photographs are Sold

Hoodoos

This is my fourth book on photography and my second on marketing photographs. My two marketing books are very different. My first marketing book, titled Marketing Fine Art Photography, focuses on what to do to sell your photographs. This second marketing book focuses on how photographs are sold. While my first book is a comprehensive […]

Myths and Truths About Microstock Photography

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There is no doubt that microstock photographic libraries have divided opinion in the photographic community. With good reason. Like any disruptive technology, microstock took the long established photographic library business model and turned it upside down. Instead of selling from a highly curated selection of images at high prices direct to large businesses, microstock sells all sorts of photography at low prices and allows submissions from anyone who can pass their quality control. As you would imagine, many photographers, including myself, derided this as the death of paid photography. However, as the microstock business has developed, my personal views on it have somewhat mellowed, to the extent that these days I make significantly more money from the microstock world than I do from the likes of Getty and Alamy. Today I am going to share my thoughts on the microstock industry.

6 Ways to Earn Some Extra Income as a Photographer

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Besides the usual well paid gigs, which can be months apart, every photographer usually needs some extra income. Nothing major, but enough to keep the juices flowing. Now, the question is: What can you, as a photographer, do which won’t take up much of your time and you’ll still be able to make some money off of it? The short answer is: the things that you do best – photograph and edit photos.

What Every Photographer Needs to Know About Creating an Online Portfolio

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We should clear up one myth before we continue, a photographic portfolio is not the preserve of the professional photographer. Yes, in the days before digital, a folio case of beautiful, well-presented photographs was the first step in getting a commission, but in the digital, internet age, it is more a way to showcase your images to a wider world. That can be for the purpose of making money or simply to gain recognition and respect for your photography.

Why a Photographer Needs a Blog And How to Create a Successful One (4 Practical Tips)

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Blogging isn’t anything new. It has been a big part of social media for quite some time, even though it is not really the same as social media. While a blog has many benefits, what particular benefits does it hold for a photographer? In this post, we will look at some reasons why a professional photographer needs a blog and what are some elements of a good blog.

Building the Right PC for Your (Serious) Photography Needs

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What kind of a computer does a photographer need? Well, you can go ahead with almost any decent computer, but if it isn’t up to par, it will slow you down significantly. I won’t get into specific brands, as in whether you need a Kingston or Corsair solid state drives for the differences in product specifications. Photographers, as well as gamers need quite a lot of raw processing power in their computers. But that needs to be paired with so many different things that gamers will never need. Let’s look at how to buld the best PC for your photographic needs.

5 Key Steps to Build Credibility as a Photographer

Fortress

You want the truth but can you handle the truth? The cold harsh reality is the stereotypical photographer sucks at marketing themselves, its okay though, I do too. It’s one thing to be a kickass photographer and it’s another to be a kickass successful photographer. Ever notice sometimes the photographers getting all the attention aren’t all that? It’s because they’re better at marketing than they are at photography.

How to Deal With Demanding Clients: 5 Tips for Photographers

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Photographers often get hired by clients for specific assignments. While some clients may be more accommodating than others, every professional knows that meeting the demands of the client is easier said than done. So how does one deal with demanding clients? Proper and timely communication is one of the keys to great rapport but there’s a lot more to it. Here are some tips to help you.