Among photographers, the idea of working for “exposure” (i.e.. for free) is a hot button topic. It seems that every other week there’s an example of somebody being asked to shoot for free for some multi-million dollar company or other. Take heart though, as it seems this is not just a problem we in the […]
A few weeks back we took a slightly tongue in cheek look at some of the things that you should not put in your photographer’s biography. Today we will remove our tongues from our cheeks and have a more serious look at what you should include in your bio. Whether you are a professional promoting […]
The photographer’s biography – it’s your window to the world. Your opportunity to reveal the person behind the camera, to impress the world with your knowledge, wisdom and experience. Or so it should be. Photographer’s biographies can be somewhat formulaic, often saying many of the same things: things that the photographer thinks that you want to […]
Some time ago I wrote an article about why a shot works. In it, I reverse engineered a unique image of a cruise ship sheltering behind a giant iceberg in Antarctica. The image reached number one on 500px and has sold a number of times. However, it has not sold as often as I thought […]
One of the biggest thrills for photographers is sharing their work. After so much thought, time, and effort are invested in finding, composing, capturing, and processing your beautiful shots, it would be a shame for no one to ever see them. In the past, the most effective and efficient means of sharing photos was to […]
Have you ever uploaded a picture on Facebook and afterwards realized that Facebook ruined it? Or maybe you uploaded the photo as a cover and it turned out just plain weird? You’re not the only one. This has happened to the best and most experienced of photographers. Social media is an important marketing tool for photographers everywhere. Using social […]
This is my fourth book on photography and my second on marketing photographs. My two marketing books are very different. My first marketing book, titled Marketing Fine Art Photography, focuses on what to do to sell your photographs. This second marketing book focuses on how photographs are sold. While my first book is a comprehensive […]
There is no doubt that microstock photographic libraries have divided opinion in the photographic community. With good reason. Like any disruptive technology, microstock took the long established photographic library business model and turned it upside down. Instead of selling from a highly curated selection of images at high prices direct to large businesses, microstock sells all sorts of photography at low prices and allows submissions from anyone who can pass their quality control. As you would imagine, many photographers, including myself, derided this as the death of paid photography. However, as the microstock business has developed, my personal views on it have somewhat mellowed, to the extent that these days I make significantly more money from the microstock world than I do from the likes of Getty and Alamy. Today I am going to share my thoughts on the microstock industry.
Besides the usual well paid gigs, which can be months apart, every photographer usually needs some extra income. Nothing major, but enough to keep the juices flowing. Now, the question is: What can you, as a photographer, do which won’t take up much of your time and you’ll still be able to make some money off of it? The short answer is: the things that you do best – photograph and edit photos.
We should clear up one myth before we continue, a photographic portfolio is not the preserve of the professional photographer. Yes, in the days before digital, a folio case of beautiful, well-presented photographs was the first step in getting a commission, but in the digital, internet age, it is more a way to showcase your images to a wider world. That can be for the purpose of making money or simply to gain recognition and respect for your photography.