Asus Commits to Making a Flip-Up Camera Work on Smartphones


Asus is giving the flip-up camera mechanic another go with its newest ZenFone smartphone. While far from the only company to attempt to make this work as an industry standard, Asus is one of the more dedicated.

Photo by ZenFone 8 Pro from Asus.

So why does Asus keep trying to make the flip-up camera happen? Well, the company believes it has some advantages over the style we’re all accustomed to seeing.

From Asus’ website about the current-gen ZenFone 7 Pro which uses a flip-up camera:

“ZenFone 7 Pro is built to defy ordinary and make the impossible, possible! Its evolved Flip Camera gives you three high-quality cameras front and rear — a feat that no other phone can match. ZenFone 7 Pro excels in everything it does, with a pin-sharp AMOLED display, superb performance from the Qualcomm Snapdragon 865 Plus Mobile Platform with ultrafast 5G capabilities, and incredible stamina from its high-capacity battery. Discover ZenFone 7 Pro and put some extraordinary in your life!”

The ZenFone 7 Pro makes use of the Qualcomm Snapdragon 865 Plus 5G Mobile Platform that renders the phone an “all-around performer” according to Asus.

As for the camera arrangement, the ZenFone 7 Pro has a 64MP wide-angle main, an ultrawide-angle camera, and a telephoto camera with 3x zoom.

The upcoming ZenFone 8 will have a similar mechanism as the 7 Pro when it comes to how the flip-up camera works and, upon release, it will be the last major manufacturer to use this design according to PetaPixel. The flip-up camera phone will be marketed specifically as the ZenFone 8 Flip while the other models will use a more traditional camera arrangement. PetaPixel also reports that rumors indicate the ZenFone 8 lineup will use a 64MP main, an 8MP telephoto, and a 12MP macro lens. Pricing will likely be similar to the current ZenFone 7 with a range of $USD 700 – $USD 900.

What do you think of Asus ZenFone 8 Pro with a flip-up camera? Does that sound like something you would be interested in trying? What advantages do you think a flip-up camera would have to the integrated designs commonly seen now? Let us know in the comments if you like.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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