The resurgence of film is a topic we’ve covered off and on for a couple of years.
It’s one of those things that’s always “happening” but doesn’t seem to have really happened.
One thing is certain: Retro products have cooled off a bit which was a huge part of the renewal. But it looks like the demand for film itself is actually growing especially where the massive Chinese market is concerned.
That’s probably why Fujifilm announced that it was resuming production of C200 and C400 in China which was met with cheers by many in the community. The only downside here is that it will only be available in the Chinese domestic market.
A post from the company quoted by PetaPixel reads in part:
“On 21 June Fujifilm held a color film launch conference in Nanning, Guangxi with the theme of ‘Inheriting the Classics, Reigniting the Passion.’ At the conference, Fujifilm happily announced the resumption of production of two color negative films, Fujifilm C200 and C400, to meet the growing demand for film photography. They will be produced by Guangxi Giant Star Medical Equipment Co Ltd, which previously produced medical films for Fujifilm and had experience in OEM of Fujifilm’s civilian high-gloss materials. This time, the film production line was reactivated.”
Interestingly, there is some speculation on the Internet that the film itself is actually just rebranded Kodak film but this hasn’t been confirmed. Why does that matter? Well, it matters from the standpoint of consumer choice in the market. Rebranding a product from a competitor doesn’t actually expand the available options out there being the main point of contention here.
What are your thoughts on the potential resurgence of film? Let us know in the comments below.
We have some other headlines for you to read at this link.
